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Back Me Up is a new way to insure what you love - from your things, to travel. It was created by and for younger, independently-minded people. It offers you affordable, custom-made cover you can manage through the website. Founded in 2016, it's backed by parent company Ageas Insurance Limited, a major, award-winning insurer - Read More about Ageas.


  • " Back Me Up gives me protection without feeling like I'm compromising on living my life exactly how I want to live it. I need flexibility and it's also ridiculously easy to use. "Luce
    Luce helped us design Back Me Up from the beginning
  • " Back Me Up was designed by people like you for you. That’s the best thing about it. They really get your needs, and are forever adapting to actually help you rather than making insurance difficult. Who knew it could actually be cool to be insured. "Craig
    Craig helped us design Back Me Up from the beginning
  • " Back Me Up will undoubtedly appeal to the Millennial market - it's cost effective, flexible, simple to manage on your smartphone or online and protects the most important things in your life without tying you down to long term or annual contracts. "Andrew Hagger

Not Holding You Back

Back Me Up is easy to use, flexible and convenient. With no annual contract, you pay just £15 a month for Core Cover – sign up and within minutes you’ll be insured for three of your most treasured belongings, plus your travel, keys and smartphone screen. For a bit extra, add a monthly Bolt On to cover either one more belonging, or conflicts with your landlord, motor breakdowns or action adventure holidays.

For full details of what we insure, read the Back Me Up here.

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Back Me Up is a trading name of Ageas Insurance Limited, part of an international insurance group with a heritage spanning more than 190 years. In the UK, Ageas provides over seven million customers with award-winning services.