Cookie Policy

By using this website, you’re agreeing that we may store and access cookies on your device. Find out more about our cookie policy.

A “cookie” is a text file containing small amounts of information which are stored on your computer or device when you visit a website. Cookies do not harm your computer, and they do not store personally identifiable information such as credit card details.

Are there different types of cookies?

Yes. Some cookies are only placed on your computer for the duration of your visit to our website, these are called “session based” cookies. These automatically expire when you close down your browser. The other type of cookie is known as a "persistent" cookie. These cookies remain on your computer for a period of time until they expire or are removed

What are cookies used for?

Cookies make our website easier for you to use and provide you with a more efficient customer experience. For example, they help us to identify and resolve website errors, and they save you time by not having to re-enter your details each time you visit. They also help us personalise our service to you when you return to our website. This information, which is stored in a first party cookie on your computer, is fully secure and cannot be accessed by anyone else.

Cookies on 3rd party websites

We have professional relationships with carefully selected and monitored third parties who may also place cookies on your computer either when you visit our website or across different websites. These cookies allow us to show you different products and services based on what you appear to be interested in.

Cookies in emails

We also use cookies and other similar technologies from carefully selected and monitored third parties in the emails that we send to you.  These cookies help us understand what information you may find of interest in the future. It is not possible to opt out of these technologies being used on the emails we send you. If you would prefer not to receive our emails, please click on the unsubscribe link next time we email you or contact us asking to be unsubscribed.

Our Cookies

Here’s a list of cookies that are used on our website and what they’re used for:

Cookie nameCookie typePartyWhat is it used for?

Back Me Up

Session

First party

Used to store the information in the session so that when a user goes backward through a journey any information entered into pages is retained and not lost.

Google Analytics cookies

Uses a combination of persistent and session based cookies

First party

To analyse your use of our website, including the time you spend on the site, the number of pages you visit and whether you purchase a policy.

Doubleclick

Persistent

Third party

To analyse online marketing campaigns and allow third party websites to show you adverts based on what you appear to be interested in.

Google Adwords 

Persistent

Third party

To analyse online marketing campaigns and allow third party websites to show you adverts based on what you appear to be interested in.

Hotjar

Uses a combination of persistent and session-based cookies

First party and third party

To analyse your use of our website showing your interaction across each page so that we can improve user experience. No personally identifiable information is stored within the cookies.

Session Cam

Uses a combination of persistent and session-based cookies

First party and third party

To analyse your use of our website to help us identify issues with its design and usability so that it can be improved. No personally identifiable information is stored within the cookies.

Optimizely

Persistent

Third party

To create different versions of website pages, to compare the effectiveness and deliver improvements to the website.

Current legislation

We're giving you this information as part of our initiative to comply with current legislation, and to make sure we're transparent about your privacy when using our website.

Further information

Useful information about cookies, including how to remove them, can be found at:  http://www.allaboutcookies.org. For more information please read our privacy policy here.

 

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Back Me Up is a trading name of Ageas Insurance Limited, part of an international insurance group with a heritage spanning more than 190 years. In the UK, Ageas provides over seven million customers with award-winning services.