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Top FAQs

What needs to be included in my photos?

It's really important we have good images of your items so we can help you if you need to make a claim. Read the following carefully, if your photo does not meet the below criteria we may be unable to pay your claim.

Your photos must:

1. Only contain one item per photo
2. Be clear, in-focus shots
3. Show personal gadgets (e.g. phone / tablet / smart watch), laptops / computers or electrical items switched on displaying the home screen
4. Have been taken during or after the purchase of your Back Me Up subscription
5. Show any serial numbers, IMEI numbers or identifying features
6. Not be taken from an online source e.g. Ebay.

Insuring your phone?

1. We also need your IMEI number
2. Type *#06# into your phone
3. Take a screenshot of the IMEI number shown
4. Upload this screenshot on our App or website

Uploading is easy

1. Use our App to easily shoot and upload images
2. Or upload your own image as a jpg/gif/png (20mb max)
3. Upload up to 5 images per item

How do I take a photo of my phone, using my phone?

Sounds a bit tricky doesn’t it? You can use a mirror to show your phone in action switched on by using its forward facing camera. Alternatively use another phone or camera to take the picture

What are the policy limits per item?

You have a choice of cover levels to make sure you only pay for the number of items you want cover for:

My Stuff

   Level of cover   

   Monthly Price   

   Number of items covered   

   Maximum Claim Limit   

Stuff x1




Stuff x2




Stuff x3




Stuff x4




Spread the value of your cover how you want across your items up to the total amount and change them whenever you like.

How does Fully Flex work?

Fully flex is made up of two parts:

  • My Stuff – cover for your most favourite things. Pick the number of items you want covered, from 1 up to 4. They’re covered worldwide for loss, theft and accidental damage.
  • Bolt Ons – Add Landlord or Breakdown cover to your plan 

Fully flex works on a rolling contract with monthly payments and you can change your plan whenever you want, with no fees or charges.

How do I cancel my subscription?

You can cancel your policy at any time, though what happens depends on when you cancel. For full details check out the Cover Plan

You can cancel your cover immediately or tell us you want it to end at the next payment date. To cancel, use the website or app.  

What other payment methods can I use?

You can pay for your policy through our App or Website by using your credit or debit card.

By signing up to Back Me Up, you have agreed to pay for your subscription with a recurring payment from your credit or debit card. This means we’ll collect the payment on the same day each month. Obviously, if you change your cover or have added any Bolt-Ons to your plan, then your payment will be updated to reflect this. This is NOT a Direct Debit and you can cancel the recurring payment by telling us and/or your card provider. If your card expires, you’ll need to update it through our website or App.

More FAQs

Ask Our Community

Our community is one of the fastest ways to get answers to your question. Don't be shy and give our lovely members a try!

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Community Rewards

Did you know that as a Back Me Up customer, you can earn cash paid straight into your bank account, simply by getting involved in our community?

Find Out More*

*Full terms and conditions of our Back to You rewards programme can be found here.

Still need help?

Our community will often respond to your questions within a couple of hours, and sometime even less, but if you still need help and are already a Back Me Up customer, simply login and visit your dashboard for details on how to get in touch.

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Back Me Up is a trading name of Ageas Insurance Limited, part of an international insurance group with a heritage spanning more than 190 years. In the UK, Ageas provides over seven million customers with award-winning services.