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Flexible monthly insurance from just £9.99 a month

from Back Me Up.

Back Me Up aren't like other traditional insurers - we insure a huge range of items, from smartwatches to musical instruments, and from designer sunglasses to stamp collections - got something unusual? Give us a try!

As long as your item is not a person, building, pet, motor vehicle or drone, and it fits into one of our categories, then we can insure it.

Get Insured

Fully Flex Insurance from Back Me Up

Did you know we insure smartphones, tablets, musical instruments, sports equipment, smartwatches, designer clothing, jewellery and more?

Fully Flex

Insure 1 – 4 of your favourite items with £1,000 - £4,000 of cover depending on the number of items you choose. Spread the value of your cover how you want across your items up to the total amount and change them whenever you like.

Find out How It Works

Get Insured

Insured in just 3 simple steps.

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Back Me Up is a trading name of Ageas Insurance Limited, part of an international insurance group with a heritage spanning more than 190 years. In the UK, Ageas provides over seven million customers with award-winning services.