Cookie Policy

By using this website, you’re agreeing that we may store and access cookies on your device. Find out more about our cookie policy.


Please read this notice carefully as it contains important information about our use of your personal information.  It explains how we use all the information we have about you.

We are Ageas Insurance Limited trading as Back Me Up and we are part of the Ageas Group of companies.  We may share your information with other companies in the group for any of the purposes set out in this notice, including the prevention and detection of crime (fraud) and debt recovery.  If you want to know more about the Ageas group, please go to

Please note that if you give us false or inaccurate information this could give us the right to void your Back Me Up subscription or it could impact your ability to claim.

Sensitive information

Some of the personal information that we may ask you to provide is known as “sensitive personal data”. This could include information about health issues and any criminal convictions.

How we use and share your information

We will use personal information (including sensitive personal data) we hold about you:

As part of this we may transfer, store or process electronic copies of your information outside the European Economic area. If we do this we will ensure that it is protected as securely as it would be under European Union law.

Back Me Up may share your personal information with insurance provider ingenie, where you have accessed our website from a link on the ingenie website.

Credit scoring

When purchasing Back Me Up we may use information from a credit reference agency. This will be recorded on your credit reference file but will not affect your ability to obtain other financial products.

More details of how we use credit scoring and the agencies that we use can be obtained from the Data Protection officer at the address set out below.

Preventing and detecting crime

We may use your personal information to prevent crime. In order to prevent crime we may:

Dealing with others on your behalf

To help you manage your cover, we will deal with anyone who we believe to be acting for you if they call us on your behalf in connection with your cover. But for your protection, we’ll need to speak to you directly if you want to cancel your Back Me Up subscription or change your contact address.


We may use your personal information and information about your use of our products and services for marketing and to carry out research and analysis to help us meet your needs.

We may, for marketing purposes, share your personal information with selected business partners, for them to contact you about products and services which we think may be of interest to you.

We may also send you information via post, email and/or telephone in accordance with your preferences. We will only do this where we have your permission to do so.

If you do not want us to use your personal information for marketing or research and analysis, please get in contact using the Contact Us page of the website.

Additional purposes

We may share your information for other purposes not set out in this notice but will only do so with your permission.

Monitoring and recording

We may record or monitor calls for training purposes, to improve the quality of our service and to prevent and detect fraud. We may also use CCTV recording equipment in and around our premises.

Storage overseas

We may store electronic copies of your information outside the European Economic area. If we do this we will ensure that the information is kept protected and secure.

Our website

In general you may visit our website without providing us with any personal information. However, there are times when we may need information from you, which includes your internet address, so that we can track unique visits to our site to review issues such as who visits and why they visit.

We may use cookies in our email communications. A cookie is a small text file sent to your computer.  We use cookies to personalise the email and track whether the email has been opened or read and whether the recipient has used any website links contained in the email communication. This allows us to monitor and improve our email communications and website.

Internet browsers normally accept cookies by default, although it is possible to set a browser to reject cookies. We will ask your permission before using any cookie that is not essential to the email or the use of the website. However, refusing to accept cookies may restrict your use of our website and/or delay or affect the way in which our website operates.

We use third parties (such as Sitestat) to collate IP addresses (amongst other things) to help us understand our Internet traffic data and data regarding your browser type and computer.

The open nature of the internet is such that data may flow over networks without security measures, and may be accessed and used by people other than those for whom the data is intended. While this is out of our control, we aim to apply appropriate levels of security at all times.

Our website uses Secure Socket Layer (SSL) to enhance security when entering sensitive data while requesting an online quote. SSL is the industry standard technology for protecting and maintaining the security of message transmissions over the internet. When you enter sensitive data from secured sites, encryption will scramble your data into an unreadable format to discourage unauthorised access by others.

Further information

You’re also entitled to receive a copy of any personal information we hold about you. If you’d like us to send you this, or if you want to complain about the way that we use your personal information, please write to us at:


Data Protection Officer

Ageas Insurance Limited trading as Back Me Up

Ageas House

Hampshire Corporate Park

Templars Way


SO53 3YA


Please make sure you tell us your name, address and Back Me Up subscription number. We may charge you a fee of up to £10 for giving you a copy of your personal information.

If we change the way that we use your personal information, we will write to you to let you know. If you do not agree to that change in use, you must let us know as soon as possible.

We keep this privacy notice under regular review and will publish any updates on this web page.

Last updated 10/06/2016


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Back Me Up is a trading name of Ageas Insurance Limited, part of an international insurance group with a heritage spanning more than 190 years. In the UK, Ageas provides over seven million customers with award-winning services.